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Eye-level is buy level.

That's just one of the principles supermarkets and grocery stores use in their layout to get shoppers to spend more when stocking up each week. 

In a video posted to Digg, the tactics used to get shoppers to pick up larger purchases in the U.S. and the UK are explained.

Scroll down for video

 

 

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In the U.S. a supermarket is laid out this way with the door on the right and the check out counters on the right

 

 

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American style layout causes U.S. shoppers to walk a counter-clockwise pattern. This is reversed in the U.K. 

 

 

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Researchers think the difference in store layout between the U.S. and the UK is due to road patterns 

First the video says grocery stores are different based on what country you live in. 

In the U.S. shoppers like to work their way through a supermarket counter-clockwise, while shoppers in the UK like to shop clockwise. 

Researchers think this has something to do with the different driving patterns of each country. 

The counter-clockwise layout in the U.S. has the entrance on the right and the checkout on the left. This layout also causes Americans to spend, typically, $2 more per trip, which adds up to massive revenue.

 

 

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Eye-level is buy level: Products placed at eye-level are typically the most purchased and often the most costly

 

 

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Product placement: products are placed based on who will look for them, with the cheapest on the bottom, the most expensive in the middle and  healthiest option on top for consumers who already know what they want 

Also, because the most common foods purchased at a supermarket are eggs, milk and meat, the layout usually has those three items spread out so shoppers have to walk along more aisle and have more time to pick up extra purchases. 

The layout of the aisle itself is also carefully planned. 

The products people want are typically in the center of the aisle, while the cheaper or less sought-after items are on the ends. 

Even the aisle down to the placement of products on each row is carefully constructed. 

Remember: eye-level is buy level. The item you're looking for is typically at your eye-level, the video says. 

Under that, the sugary products that kids will nag their parents for are at the child's eye-level. 

On the bottom row are off-brand bulk items that only frugal shoppers will be looking for. If a shopper wants a cheaper price, they'll be willing to search around for the best deal.

The top row is reserved for the healthy stuff, because shoppers who are trying to buy the healthiest items are already intent on buying that item. The video says these products have the lowest sales rate.

Finally, the products a supermarket wants to move will always be on the end caps of an aisle. A shopper has to walk past these end caps and is constantly exposed to the product.