Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the ubiquitous food manufacturer.
The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on Breitbart.com. It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’svalues. Indeed, the move appears to be one more example of anout-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.
Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
In response, Breitbart launched its #DumpKelloggs petition to encourage its vast readership and the followers of its #1 in the world political Facebook and Twitter pages to ban bigotry from the breakfast table by boycotting Kellogg’s products.
“Kellogg’s has shown its contempt for Breitbart’s 45 million readers and for the main street American values that they hold dear,” said Breitbart President and CEO, Larry Solov. “Pulling its advertising from Breitbart News is a decidedly cynical and un-American act. The only sensible response is to join together and boycott Kellogg’s products in protest.”
45,000,000 and dumping on these will not affect sales at all?? What is Kellogg thinking of? Obviously, not thinking. Just make the product and sell it; don't try to dictate how your customers think or vote, etc. Good heavens, they are in business, aren't they?
A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
Why do they do that at all? I can understand artists and actors. They can't seem to help shooting off their mouths. But, why would a company want to make some issue and offend customers? I dont' get it.
Big conglomerates like Kellogg have their fingers in so many pies that there is no way a person boycott all of them.
I remember way back when people were trying to boycott Proctor and Gamble.
People were amazed at how many products they were a part of.
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A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
I'm confused. The Kellogg's statement was that the Breitbart company did not align with their values. They did not say anything about the people who read breitbart.
I think the news organization is the one escalating this.
Kellogg's is not boycotting breitbart. They are choosing to discontinue advertising with them. Why should they have to advertise anywhere they don't want to?
A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
This reads like breitbart is very upset over the loss of advertising revenue and is choosing to start a ****storm with their readers in order to hurt the Kellogg's company financially.
That's disgusting. Especially from a purported news organization.
I think the problem is the political commenting that went with it. It's one thing to choose to end a relationship, another to say it's because "it doesn't align with our values" when it DOES align with the values of its readership.
Companies need to learn to make their decisions for business reasons and shut up about commenting on the values of people they don't agree with as if they are bad.
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LawyerLady
I can explain it to you, but I can't understand it for you.
This reads like breitbart is very upset over the loss of advertising revenue and is choosing to start a ****storm with their readers in order to hurt the Kellogg's company financially.
That's disgusting. Especially from a purported news organization.
Well, since Kellogg's is the one that decided to go public first with their comments, I think that's an unfair assessment.
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LawyerLady
I can explain it to you, but I can't understand it for you.
Perhaps they found out something unsavory about breitbart's board of directors.
Maybe they strongly disagree with something written on the site.
I agree that Kellogg's could have just ended their contract without comment, but it looks like breitbart contacted them for a reason and then published this article with a quote from "Kellogg's flak Kris Charles".
You must agree that this article was intended to be inflammatory?
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
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LawyerLady
I can explain it to you, but I can't understand it for you.
You know, every time someone is asked to actually show the "hate" articles Breitbart is printing, people can never come up with anything. They are basically being skewered for being conservative.
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LawyerLady
I can explain it to you, but I can't understand it for you.
This is the quote from USA Today.
"We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," Kellogg spokesperson Kris Charles in a statement. "This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there."
As you can see it has been presented in a different way in the article posted. Also they gave this statement when they were contacted by the person writing an article about advertisers withdrawing from breitbart, not just out the blue.
This is the quote from USA Today. "We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," Kellogg spokesperson Kris Charles in a statement. "This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there."
As you can see it has been presented in a different way in the article posted. Also they gave this statement when they were contacted by the person writing an article about advertisers withdrawing from breitbart, not just out the blue.
That still says the same thing. And IN FACT, makes it a bigger issue, because they are not only removing direct advertising, but advertising bots as well - you know, the kind that follow you around the internet? Kelloggs has taken a big stand against Breitbart here based upon not agreeing with their VALUES, the same values shared by its readers.
And yeah, Breitbart has the right to publicize that someone actively is discontinuing business with them because of a political position.
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LawyerLady
I can explain it to you, but I can't understand it for you.
Kelloggs has basically said it doesn't want to advertise to the people that read Breitbart. That is ME. So, if I'm not good enough to court and advertise to, if I'm such a horrible person, they don't need my business.
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LawyerLady
I can explain it to you, but I can't understand it for you.
You realize you are contributing to the mantra that liberal organizations can say and do whatever they want, but conservative organizations need to take the high road?
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LawyerLady
I can explain it to you, but I can't understand it for you.
You realize you are contributing to the mantra that liberal organizations can say and do whatever they want, but conservative organizations need to take the high road?
No mantra here. I just think that people and companies should be able to spend their money however they choose.
As a wife of a business owner I would say Kelloggs has a right to choose who they pay to advertise their product. Now if they really did call their customers names I will definitely boycott their products. I thought the call for a boycott for chic fila and hobby lobby was ridiculous.
You realize you are contributing to the mantra that liberal organizations can say and do whatever they want, but conservative organizations need to take the high road?
No mantra here. I just think that people and companies should be able to spend their money however they choose.
And they can do so without saying things like "they don't share our values" as if people who disagree with them are lesser and unimportant.
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LawyerLady
I can explain it to you, but I can't understand it for you.
I didn't think of that way. Kellogg's obviously hates people who read breitbart.
They clearly don't want their money and so no one who reads breitbart should give them any money.
The sarcasm is heavy here.
The scary thing is that they do obviously not care or consider the people who read Breitbart to be worthy of their advertising dollars. Therefore, the natural correlation is that people who read Breitbart should not consider Kellogg's worthy of their shopping dollars.
Although, I'm quite certain they would happily TAKE the money of the people they consider beneath them. Hypocrites.
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LawyerLady
I can explain it to you, but I can't understand it for you.
The thing is - I agree with the general principal that you don't have to buy things or spend advertising dollars from people you don't want to. But, then you have to deal with the consequences.
You don't have to do something, but neither do I. And same thing - if I, as an attorney, do something you don't like, why would you hire me?
This is no different. Kellogg's did and said what they did because they felt what Breitbart said and did was wrong and so they stopped doing business with them. Now, people who don't like what Kellogg's did and said means Kellogg's will face the exact same consequences.
Kellogg's said they did it because people complained. Breitbart readers will do it because Breitbart complained.
In the current atmosphere of being perpetually offended, everyone is going to suffer.
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LawyerLady
I can explain it to you, but I can't understand it for you.
I signed the petition. I mean they can choose to advertise or not, but they could have simply just quietly removed their ads and not renewed them without making some Statement . Soooo, if you do that, then i turn can my own "statement" about buying your products. Had they simply just not renewed their ads, nobody would have noticed or cared. But, everyone now feels entitled to shoot off their mouths so there are consequences for that.
A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
Yeah, i kinda don't really care either, lol. They can advertise or not with whomever they want. But, i do think twice when someone shoots off their mouth to slam the right. A few dollars spent less with them won't hurt them much but I like to be a bit purposeful about my spending.