The marketing surrounding Sweet Jesus is based on satanic symbolism combined with children in creepy and questionable situations. 

Sweet Jesus is an absurdly popular ice cream chain that’s been around for a few years and is quickly expanding in Canada and the United States. Deemed “Toronto’s Most Overrated Ice Cream” by the Globe and Mail, Sweet Jesus nevertheless attracts huge crowds on a daily basis. The chain has been enjoying lots of media coverage and because its stores are custom-made to be “Instagrammable”, Sweet Jesus is all over social media.

The chain does not only serve ice cream to its customers: The “experience” also involves intense imagery and Biblical references. This peculiarity even prompted a lengthy article on Medium that analyzes the “Christian symbolism” of the shop. While the article is very in-depth and used all kinds of references, it completely missed one point: The symbolism is not Christian, it is satanic. Because satanic symbolism is based on the inversion and the corruption of Christian symbols and Biblical references.

The logo consists of the words Sweet Jesus combined with two satanic symbols: An inverted cross and a lightning bolt.

These two symbols are an important part of the imagery of the Church of Satan.

An altar of the Church of Satan with inverted crosses.

To those who say: “The inverted cross is not satanic, it is actually the Cross of St Peter. I read that on Wikipedia”. Nope. In this context, it is satanic. Satanic Black Masses are all about the inversion of Christian symbols to represent a diametrically inverted philosophy.

The symbol of the lightning bolt is also prevalent in satanism. It most likely originates from the Bible passage where Jesus said: “I saw Satan falling like lightning from heaven”.

The sigil of Anton Lavey (the founder of the Church of Satan) features a lightning bolt inside an inverted pentagram. A sigil is a symbol used in ceremonial magic to represent the magician’s outcome (and to summon demons).A Marilyn Manson promo poster. He’s a member of the Church of Satan.

These two symbols make up the logo of Sweet Jesus.

The Sweet Jesus logo in front of a shop.It’s also on their cupsInverted cross, lightning bolt, pyramid, eyeballs. Remember when eating ice cream was not a satanic ritual?

The marketing of the brand is all about ridiculing Jesus combined with satanic symbolism.

That’s funny because Jesus bore his cross before he got crucified. Also, gluttony is considered to be one of the seven deadly sins by some Christian denominations.That’s funny because Jesus … whatever.

Other ads combine Christianity with thinly veiled sexual innuendos.

“Let Sweet (lightning bolt) (inverted cross) Jesus into your mouth” … Um, no.“Love is patient, love is kind” is the beginning of a popular Bible verse. It is followed in this ad by “but you can’t lick it so who cares”. The popsicle stick is held in a phallic matter. There are satanic symbols on the chalice.