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ed11563


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Amazon Prime Deal Day - July 15
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http://www.newsday.com/business/amazon-pushes-prime-service-with-day-of-deals-1.10614167 Reprints

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Amazon pushes Prime service with day of deals

July 6, 2015 by THE ASSOCIATED PRESS /

Amazon is trying to lure more subscribers to

Amazon is trying to lure more subscribers to its $99 Prime loyalty program by pushing a day of discounts it calls "Prime Day" during the sleepier summer shopping season.

The e-commerce retailer plans to offer thousands of deals on July 15 in the nine countries that have the Prime loyalty program, including the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria.

The Seattle company says the promotion is pegged to its 20th anniversary, which is July 16. Amazon says there will be more deals on July 15 than on Black Friday, the busy shopping day after Thanksgiving, and Cyber Monday, the Monday after Thanksgiving when many people go online to shop for deals.

 

Amazon doesn't release the number of Prime members it has, but Michael Pachter, an analyst at Wedbush Securities, estimates there are 35 million to 40 million.

Pachter said he sees the move as an "experiment" by Amazon to see how shoppers will react to the sale.

"Black Friday is an event because it kicks off the holiday shopping season," he said. "I don't think an event in mid-July will have much impact, and view it as more of a test by Amazon during a slow period to see how a special Prime shopping day is received by its customers."

Amazon.com Inc. has been expanding its Prime program's offerings in an effort to add members, with additions such as grocery delivery, one-hour delivery in some cities, beefed up video streaming and the creation of a Bluetooth speaker called the Echo that syncs with Prime music.

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karl271


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I wonder if you have to join Prime to get the deals or you will get them anyway and the name of the sale is enough advertising for them. I have not joined Prime in Japan because not too many of the items on Amazon.jp offer Prime shipping....

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NAOW


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I want to see what they are offering.

I am kinda bummed about it though. I want to order a new camera, but now I need to wait to make sure it doesn't go on sale on Prime day. But if it is cheaper, that will be good.

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