PUBLISHED: 09:54 EST, 9 February 2016 | UPDATED: 10:26 EST, 9 February 2016
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A Doritos Super Bowl ad featuring a woman going into labor during an ultrasound appointment has drawn the ire of an abortion-rights group, which slammed the commercial for 'humanizing fetuses.'
On Sunday night, the prominent New York-based pro-choice organization NARAL took to Twitter, accusing the makers of the ad of using 'anti-choice tactics' and reinforcing 'sexist' tropes by presenting fathers and clueless and mothers as uptight.
Set in an OB-GYN's office, it shows a couple watching an ultrasound monitor as the doctor says: 'And there's your beautiful baby, any day now.'
The mother turns to her partner with tears in her eyes, only to find him oblivious, stuffing Doritos into his mouth.
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A Doritos Super Bowl advert showing a woman going into early labor has been slammed on social media as 'chilling' and 'disturbing'
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Hundreds vented their frustration at Australian filmmaker Peter Carstairs' winning 'Crash the Super Bowl' commercial which opens with a father loudly eating Doritos during his partner's ultrasound
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Not impressed: The prominent New York-based pro-choice organization NARAL took to Twitter Sunday, accusing the makers of the ad of using 'anti-choice tactics'
'Really, you're eating Doritos, he's eating Doritos at my ultrasound, do you see what I have to deal with?' the mother then says.
But the baby can then be seen trying to reach for the corn chips on the ultrasound monitor.
When the father starts teasing the fetus by bringing the Doritos bag closer, the frustrated mom-to-be tosses a corn chip across the room, at which point the baby suddenly bursts out of the womb, which happens off camera.
Some in the anti-abortion camp jumped on the opportunity to poke fun at NARAL over their tweet lambasting the Doritos advert.
The pro-choice group also took issue with a Snickers ad for being 'transphobic' and panned a Hyundai commercial starring comedian Kevin Hart as a paranoid dad who follows his daughter on her first date.
NARAL activists were not the only one who found the Doritos TV spot objectionable, with many social media users, inclduing celebrities, slamming the 'Ultrasound' ad as 'chilling' and 'disturbing.'
Hundreds vented their frustration at Australian filmmaker Peter Carstairs' commercial, which ends with the mother screaming and giving birth ahead of schedule, and all because her baby could not resist the draw of the Doritos chips.
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The mother turns to her partner with tears in her eyes, only to find him stuffing Doritos into his mouth
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The father can be seen playing with the baby who knocks his head against his mother's womb trying to get the chip from his fathers hand
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'Really you're eating Doritos, he's eating Doritos at my ultrasound, do you see what I have to deal with,' the mother says
The Sklar Brothers tweeted: 'Nothing's more appetizing than an extremely pre mature birth. Way to go Doritos. #SB50'
The Mindy Project creator and star Mindy Kaling tweeted: 'That Doritos ad was chilling.'
Los Angeles Dodgers pitcher Brandon McCarthy also weighed in on the polarizing TV spot, writing: 'We'll start with the idea of premature babies and then work backwards,' said the Doritos ad exec.'
The 'Ultrasound' advert did not win Doritos' 'Crash the Super Bowl' contest - worth some $1million - but the company was so impressed they decided to run it anyway, Mumbrella reported.
Amanda Dodge commented: 'alternatively titled 'made by white dudes for white dudes.' Never eating Doritos again…'
Charlah said: 'I'm never eating Doritos again.'
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When the father starts teasing the fetus by bringing the Doritos closer, the baby then suddenly bursts out, much to the horror of many viewers
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The father, mother and doctor can all be seen screaming when the baby suddenly lunges out
It was not met with universal disapproval as many, including Dwayne 'The Rock' Johnson, tweeted to say they found the advert funny
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Aussie filmmaker Peter Carstairs (pictured) made the 'Crash the Super Bowl' competition
But it was not met with universal disapproval as many tweeted to say they found the advert funny.
Dwayne 'The Rock' Johnson tweeted: 'That Doritos baby ultrasound commercial could win best commercial of #SB50.'
The ad was up against David Rudy's 'Swipe for Doritos' and Jacob Chase's 'Doritos Dogs' for the big prize.
Mr Carstairs told Daily Mail Australia that the concept of childbirth is really different between a mother and a father.
'The guys I wrote it with really liked the idea when it comes to child birth and the concept that mothers usually see the process as really spiritual and life-changing.
'Dads are usually sitting in the corner, watching the footy and keeping to themselves and mums get annoyed with this. We thought we could play with this idea,' said Mr Carstairs.
With an element of truth behind it Mr Carstairs said that with 'every source of conflict there is always an element of humour.'
'It's always good to have a bit of a squirm,' he added.
When asked whether he was anything like the man in his commercial when his own children were born, Mr Carstairs responded 'not quite' but said that he understands that both parents go through a different journey.
A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
The whole idea of a preborn human being a baby, burns a hole in the idea that the baby is not human. That is what the pro-choice group is up in arms about. Gosh, a preborn baby being human and real? And it LOOKS like a real baby!!!! Oh, how could they!!!
I absolutely loved the commercial.
__________________
I drink coffee so I don't kill you.
I quilt so I don't kill you.
Do you see a theme?
Faith isn't something that keeps bad things from happening. Faith is what helps us get through bad things when they do happen.
And as for the pro-choice group being up in arms, that is even stupider. It's a commercial. Not everything is a political statement. They are really reaching on this one.
And as for the pro-choice group being up in arms, that is even stupider. It's a commercial. Not everything is a political statement. They are really reaching on this one.
A lot of people are up in arms over Beyonces anti-cop show, but it's just a show. If her show wasn't a political statement, then neither was Dorito's.
__________________
I drink coffee so I don't kill you.
I quilt so I don't kill you.
Do you see a theme?
Faith isn't something that keeps bad things from happening. Faith is what helps us get through bad things when they do happen.
And as for the pro-choice group being up in arms, that is even stupider. It's a commercial. Not everything is a political statement. They are really reaching on this one.
A lot of people are up in arms over Beyonces anti-cop show, but it's just a show. If her show wasn't a political statement, then neither was Dorito's.
I didn't catch hers as being a political statement but after reading some of the articles I believe it was intended to be. Especially after seeing some of the backstage pictures where her dancers were holding signs about one of the more recent shooting victims. I can't remember the name.
Well, gee, maybe because fetuses ARE human?! I'm really tired of the pro-choice camp denying that fetuses are human. All that crap is, is a salve for their conscious so they don't have to admit that abortion kills a human.
I loved the commercial. We had a Super Bowl party and the sound in the apartment was deafening when the baby shot out of the womb. It's rare that a commercial can make me laugh so hard.
Well, gee, maybe because fetuses ARE human?! I'm really tired of the pro-choice camp denying that fetuses are human. All that crap is, is a salve for their conscious so they don't have to admit that abortion kills a human.
I loved the commercial. We had a Super Bowl party and the sound in the apartment was deafening when the baby shot out of the womb. It's rare that a commercial can make me laugh so hard.
I know! Can you believe that stupid comment?
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LawyerLady
I can explain it to you, but I can't understand it for you.
Well, gee, maybe because fetuses ARE human?! I'm really tired of the pro-choice camp denying that fetuses are human. All that crap is, is a salve for their conscious so they don't have to admit that abortion kills a human.
I loved the commercial. We had a Super Bowl party and the sound in the apartment was deafening when the baby shot out of the womb. It's rare that a commercial can make me laugh so hard.
Okay. It wasn't as gross as it sounded, but I did think it was dumb.
I thought it was dumb too. I'm not a huge Dorito's fan so maybe I don't get the appeal. I didn't even think it was that funny. If babies ran out of the womb for a Dorito you would see women walking around with Dorito's taped to their vagina's. And the husband was portrayed as stupid. You can't put the stupid chips down long enough for her to get a sonogram? Dumb. Other than that I didn't see how it related to abortion at all.
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“You may shoot me with your words, you may cut me with your eyes, you may kill me with your hatefulness, but still, like air, I'll rise!” ― Maya Angelou
Well, gee, maybe because fetuses ARE human?! I'm really tired of the pro-choice camp denying that fetuses are human. All that crap is, is a salve for their conscious so they don't have to admit that abortion kills a human.
I loved the commercial. We had a Super Bowl party and the sound in the apartment was deafening when the baby shot out of the womb. It's rare that a commercial can make me laugh so hard.
I know! Can you believe that stupid comment?
No kidding!
I have heard people say they are not alive till they were born. With all the technology we have now it is getting harder to claim the baby is a clump of cells .
Well, gee, maybe because fetuses ARE human?! I'm really tired of the pro-choice camp denying that fetuses are human. All that crap is, is a salve for their conscious so they don't have to admit that abortion kills a human.
I loved the commercial. We had a Super Bowl party and the sound in the apartment was deafening when the baby shot out of the womb. It's rare that a commercial can make me laugh so hard.
I know! Can you believe that stupid comment?
No kidding!
I have heard people say they are not alive till they were born. With all the technology we have now it is getting harder to claim the baby is a clump of cells .
It was hard for me to believe there was a live human being in me when I was pregnant. It was just beyond my comprehension to know I had a growing human inside of me but yet not be able to actually see him. I had no problem feeling him though. DS was a very active fetus and an even more active little boy.
However, he failed almost every NST the OB did. He would be super active until they'd hook me up to the monitor then go to sleep. Brat!
I think once it can leap out of the womb and grab a Dorito, It's a human baby. Although if it was leaping out of a female dog, I'd probably call it Super Puppy.
Puppies probably like Doritos too.
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The Principle of Least Interest: He who cares least about a relationship, controls it.
I don't drink beer, but some of the Bud commercials make me tear up.
And most of the Bud commercials don't even try to sell the beer now. It's more about an idea or a feeling.
Here is a commercial in which a person is actually eating the product and it implies the product is so good, that a baby in utero would leave the warmth and safety of the womb to get one.
__________________
A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.
Well, gee, maybe because fetuses ARE human?! I'm really tired of the pro-choice camp denying that fetuses are human. All that crap is, is a salve for their conscious so they don't have to admit that abortion kills a human.
I loved the commercial. We had a Super Bowl party and the sound in the apartment was deafening when the baby shot out of the womb. It's rare that a commercial can make me laugh so hard.
I know! Can you believe that stupid comment?
No kidding!
I have heard people say they are not alive till they were born. With all the technology we have now it is getting harder to claim the baby is a clump of cells .
It was hard for me to believe there was a live human being in me when I was pregnant. It was just beyond my comprehension to know I had a growing human inside of me but yet not be able to actually see him. I had no problem feeling him though. DS was a very active fetus and an even more active little boy.
However, he failed almost every NST the OB did. He would be super active until they'd hook me up to the monitor then go to sleep. Brat!
Lol! They sure can be pretty onery inside the womb. My dd would kick up a Storm if anyone touched my stomach. Apparently she didn't like it.
I was not impressed with this commercial. It sure as heck didn't make want to go out and get a bag of Doritos.
I don't get what the issue is with the "humanizing" claim. Even the pro-choice crowd agrees that it's a human embryo/fetus - not a dolphin, goat, or other animal embryo/fetus. And that's when it's still legal to be aborted, not even when it's ready to come out as was the case in the commercial.
I think once it can leap out of the womb and grab a Dorito, It's a human baby. Although if it was leaping out of a female dog, I'd probably call it Super Puppy.