TOTALLY GEEKED!

Members Login
Username 
 
Password 
    Remember Me  
totallygeeked -> totallygeeked general -> CoverBoy - First Male on CoverGirl
Post Info TOPIC: CoverBoy - First Male on CoverGirl
Lady Gaga Snerd


Guru

Status: Offline
Posts: 25897
Date:
CoverBoy - First Male on CoverGirl
Permalink  
 

Easy, breezy, beautiful, CoverBOY! Teen make-up artist-turned-Instagram star is named by Katy Perry as the first ever MALE spokesmodel for CoverGirl 

  • 17-year-old make-up artist and YouTuber James Charles is the first male spokesmodel in the brand's history
  • He previously came to the world's attention after bringing his own lighting to retake his senior photos to make sure his 'highlight would be poppin'
  • The high school student from Bethlehem, New York, will be the face of the brand's mascara line So Lashy!

By VALERIE SIEBERT FOR DAILYMAIL.COM

PUBLISHED: 15:23 EST, 11 October 2016 | UPDATED: 15:55 EST, 11 October 2016

 

40

View comments

 

CoverGirl has just revealed that they are bringing on their very first male spokesmodel - and he just might look a bit familiar.

YouTuber and make-up artist James Charles of Bethlehem, New York, came to the world's attention earlier this year when he went viral after retaking his senior pictures with his own lighting to make sure his 'highlight would be poppin'.

The pictures proved so popular that 17-year-old James has amassed a huge online following and has now been revealed as the latest face for the cosmetics company by fellow spokesmodel, singer Katy Perry.

Scroll down for video 

In good company: In an announcement Tuesday by Katy Perry, YouTuber and viral Instagram make-up star James Charles (right) has been named as the first male CoverGirl spokesmodel
 
+9

In good company: In an announcement Tuesday by Katy Perry, YouTuber and viral Instagram make-up star James Charles (right) has been named as the first male CoverGirl spokesmodel

Ready for his close-up: The 17-year-old from Bethlehem, New York, has more than 400,000 followers on Instagram
 
+9

Ready for his close-up: The 17-year-old from Bethlehem, New York, has more than 400,000 followers on Instagram

The Roar singer shared a snap from a shoot showing herself with one arm around the immaculately made-up teen and her other holding up her adorable dog Butters.

'Honored to have the pleasure to announce the very first COVERBOY, James Charles!' the pop singer wrote in the caption of the photo.

James only began experimenting with make-up one year ago, but is now starting his new role by modelling CoverGirl's So Lashy! mascara brand for upcoming ads.

In a release for the announcement, the brand explained how James fit perfectly into their long line of famous CoverGirls for being a 'boundary-breaker' and 'using transformative, dynamic makeup looks to showcase the many facets of his personality.' 

 
James Charles announces he will be the first ever male CoverGirl
 
 
 
Loaded: 0%
Progress: 0%
0:00
Previous
Play
Skip
Mute
 
Current Time0:00
/
Duration Time0:25
Fullscreen
Need Text
 
 
 
Exciting news: The Roar singer revealed the news on her own Instagram saying she was 'honored to have the pleasure to announce the very first COVERBOY'
 
+9

Exciting news: The Roar singer revealed the news on her own Instagram saying she was 'honored to have the pleasure to announce the very first COVERBOY'

Viral star: James is likely best known for this post created after he had his senior high school images redone
 
+9
 

Viral star: James is likely best known for this post created after he had his senior high school images redone

Getting a fix: James needed to bring his own lighting to make sure that his 'highlight would be poppin'
 
+9

Getting a fix: James needed to bring his own lighting to make sure that his 'highlight would be poppin'

And that personality already has a huge number of fans. In his one year of sharing his looks on Instagram, James has racked up over 400,000 followers. 

Some of that following has amassed in the last month after James went viral with his senior high school photos, which he had redone after deciding that his highlighter didn't 'pop' enough in the originals. 

So, he contacted the photography company and asked to have his picture re-done with his own lighting. They obliged.

James said he would not normally be so fussy, but as his senior picture he 'knew it would be in the yearbook forever' and wanted it to look 'iconic'. 

A long way: James has managed incredible success after only starting to experiment with make-up one year ago
 
+9

A long way: James has managed incredible success after only starting to experiment with make-up one year ago

Getting started: James' first job with CoverGirl will be as the face of their mascara brand So Lashy!
 
+9

Getting started: James' first job with CoverGirl will be as the face of their mascara brand So Lashy!

Making it big: James was praised by the brand in the announcement as a 'boundary-breaker'
 
+9
Making it big: James was praised by the brand in the announcement as a 'boundary-breaker'
 
+9
 

Making it big: James was praised by the brand in the announcement as a 'boundary-breaker'

He added: 'I’m actually a pretty reserved person, I promise. 

'When I say I’m extra it usually just comes to my makeup looks being extravagant, and I’m also never afraid to drag a local boy when he’s being rude on Twitter.' 

He was so happy with the results that he shared them on Twitter and Instagram, where they have been liked and shared by tens of thousands.  

Read more:



Read more: http://www.dailymail.co.uk/femail/article-3833166/Easy-breezy-beautiful-CoverBOY-Teen-make-artist-turned-Instagram-star-named-Katy-Perry-MALE-spokesmodel-CoverGirl.html#ixzz4MriBJzBw 
Follow us: @MailOnline on Twitter | DailyMail on Facebook



__________________

https://politicsandstuff.proboards.com/
lilyofcourse


My spirit animal is a pink flamingo.

Status: Offline
Posts: 38325
Date:
Permalink  
 

Yuck.

__________________

A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.

Charley Harper
FNW


Guru

Status: Offline
Posts: 18703
Date:
Permalink  
 

Sick. And not in a good way.

__________________

#it's5o'clocksomewhere
TrudyML


Guru

Status: Offline
Posts: 10458
Date:
Permalink  
 

Mmm, his father must be so proud.

__________________
Lawyerlady


On the bright side...... Christmas is coming! (Mod)

Status: Offline
Posts: 27192
Date:
Permalink  
 

This does not make me want to buy Cover Girl makeup. They are now marketing to a nominal percentage of the population rather than the large majority of who buys those products. Not sure that's the wisest marketing move. But you can't fix liberal stupidity.

__________________

LawyerLady

 

I can explain it to you, but I can't understand it for you. 
Lindley


Guru

Status: Offline
Posts: 9186
Date:
Permalink  
 

I'll stick with este lauder.

__________________
Lawyerlady


On the bright side...... Christmas is coming! (Mod)

Status: Offline
Posts: 27192
Date:
Permalink  
 

Clinique!

__________________

LawyerLady

 

I can explain it to you, but I can't understand it for you. 
Riding


Guru

Status: Offline
Posts: 1345
Date:
Permalink  
 

hummmm this certainly does not make me want to run out and buy their product AT.ALL.NOPE

Sometimes I think people do the over the top things just for attention, no matter what kind of attention it is confuse

 



-- Edited by Riding on Wednesday 12th of October 2016 10:49:26 AM

__________________

~~Four Wheels Move the Body~~  ~~ Two Wheels Move the Soul~~ 

Mary Zombie


Guru

Status: Offline
Posts: 1758
Date:
Permalink  
 

I really like urban decay!

__________________
That's Mrs. Face to you!
msrock


Guru

Status: Offline
Posts: 1324
Date:
Permalink  
 

I guess I'm the odd ball out... but I really don't think this is going to hurt them marketing-wise. I believe Cover Girl's main market would be teenagers/young adults and most probably wouldn't have a problem with this. I think a lot of them would think this was "cool". I don't know any adults that buy Cover Girl. Honestly, I really don't have a problem using this kid in their ads. He has a flair for makeup application, that's for sure. lol.



-- Edited by msrock on Wednesday 12th of October 2016 11:26:32 AM

__________________
Lexxy


My dog name is Sasha, too!

Status: Offline
Posts: 6679
Date:
Permalink  
 

I agree with Msrock. Cover Girl is a young person's make up. This will appeal to most of their target market.

Plus he really is pretty & does a great job with makeup.

__________________
Lawyerlady


On the bright side...... Christmas is coming! (Mod)

Status: Offline
Posts: 27192
Date:
Permalink  
 

Lexxy wrote:

I agree with Msrock. Cover Girl is a young person's make up. This will appeal to most of their target market.

Plus he really is pretty & does a great job with makeup.

 That may be part of my problem.  I don't think he's pretty and I think he's too heavy handed with the make-up and the nose ring is off-putting. 



__________________

LawyerLady

 

I can explain it to you, but I can't understand it for you. 
Lexxy


My dog name is Sasha, too!

Status: Offline
Posts: 6679
Date:
Permalink  
 

Lawyerlady wrote:
Lexxy wrote:

I agree with Msrock. Cover Girl is a young person's make up. This will appeal to most of their target market.

Plus he really is pretty & does a great job with makeup.

 That may be part of my problem.  I don't think he's pretty and I think he's too heavy handed with the make-up and the nose ring is off-putting. 

Yeah I agree about the nose ring.  I also think he needs to pluck his brows a bit but I do think he's pretty.  His face has nice planes & his nose is good (without the ring). 



__________________
msrock


Guru

Status: Offline
Posts: 1324
Date:
Permalink  
 

Lexxy wrote:
Lawyerlady wrote:
Lexxy wrote:

I agree with Msrock. Cover Girl is a young person's make up. This will appeal to most of their target market.

Plus he really is pretty & does a great job with makeup.

 That may be part of my problem.  I don't think he's pretty and I think he's too heavy handed with the make-up and the nose ring is off-putting. 

Yeah I agree about the nose ring.  I also think he needs to pluck his brows a bit but I do think he's pretty.  His face has nice planes & his nose is good (without the ring). 

 One of my son's best friends (16 year old girl) does her eyebrows identical to this kid.  I hate them in pictures, but when I see her in real life... I don't mind them at all.  It's weird.



__________________
FNW


Guru

Status: Offline
Posts: 18703
Date:
Permalink  
 

I'll buy CG mascara but that's about it. Only because there are few that don't irritate my eyes, and CG is one.

As for foundation, I go with Max Factor. Have for years. I have to find it on-line though. Apparently the CEO or someone raped a woman 20 years ago and stores boycotted their makeup.

__________________

#it's5o'clocksomewhere
Lindley


Guru

Status: Offline
Posts: 9186
Date:
Permalink  
 

To me he is not a pretty boy. He looks like a guy playing around with makeup as a joke. He may be cute without it though.

__________________
Lexxy


My dog name is Sasha, too!

Status: Offline
Posts: 6679
Date:
Permalink  
 

msrock wrote:
Lexxy wrote:
Lawyerlady wrote:
Lexxy wrote:

I agree with Msrock. Cover Girl is a young person's make up. This will appeal to most of their target market.

Plus he really is pretty & does a great job with makeup.

 That may be part of my problem.  I don't think he's pretty and I think he's too heavy handed with the make-up and the nose ring is off-putting. 

Yeah I agree about the nose ring.  I also think he needs to pluck his brows a bit but I do think he's pretty.  His face has nice planes & his nose is good (without the ring). 

 One of my son's best friends (16 year old girl) does her eyebrows identical to this kid.  I hate them in pictures, but when I see her in real life... I don't mind them at all.  It's weird.

Oh so maybe it is the new look & I'm just old! 



__________________
msrock


Guru

Status: Offline
Posts: 1324
Date:
Permalink  
 

Lexxy wrote:
msrock wrote:
Lexxy wrote:
Lawyerlady wrote:
Lexxy wrote:

I agree with Msrock. Cover Girl is a young person's make up. This will appeal to most of their target market.

Plus he really is pretty & does a great job with makeup.

 That may be part of my problem.  I don't think he's pretty and I think he's too heavy handed with the make-up and the nose ring is off-putting. 

Yeah I agree about the nose ring.  I also think he needs to pluck his brows a bit but I do think he's pretty.  His face has nice planes & his nose is good (without the ring). 

 One of my son's best friends (16 year old girl) does her eyebrows identical to this kid.  I hate them in pictures, but when I see her in real life... I don't mind them at all.  It's weird.

Oh so maybe it is the new look & I'm just old! 

It takes some getting used to.  I'm still not sure what I think.  lol!



__________________
Vette


Owl drink to that!

Status: Offline
Posts: 4799
Date:
Permalink  
 

He lost me at the man bun

__________________

Was it a bad day?

Or was it a bad five minutes that you milked all day?
Lady Gaga Snerd


Guru

Status: Offline
Posts: 25897
Date:
Permalink  
 

I like the man bun!

__________________

https://politicsandstuff.proboards.com/
FNW


Guru

Status: Offline
Posts: 18703
Date:
Permalink  
 

I don't like the fake looking eyebrows either.

__________________

#it's5o'clocksomewhere
chef


Guru

Status: Offline
Posts: 6644
Date:
Permalink  
 

Yuck.

__________________

~At Gnome in the Kitchen~
WYSIWYG


Guru

Status: Offline
Posts: 3029
Date:
Permalink  
 

Which one was the boy? They all looked like girls.

__________________
FNW


Guru

Status: Offline
Posts: 18703
Date:
Permalink  
 

The one that is not Katie Perry.

__________________

#it's5o'clocksomewhere
lilyofcourse


My spirit animal is a pink flamingo.

Status: Offline
Posts: 38325
Date:
Permalink  
 

It's bad make up.

It doesn't look good.



__________________

A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.

Charley Harper
Cheerios4606


Guru

Status: Offline
Posts: 2279
Date:
Permalink  
 

I cant stop seeing the caterpillers. Honestly women.. why do you do this? And now this poor boy is doing it?

__________________
lilyofcourse


My spirit animal is a pink flamingo.

Status: Offline
Posts: 38325
Date:
Permalink  
 

Broke Shields had some strong eyebrows.

But these are ridiculous.

__________________

A flock of flirting flamingos is pure, passionate, pink pandemonium-a frenetic flamingle-mangle-a discordant discotheque of delirious dancing, flamboyant feathers, and flamingo lingo.

Charley Harper
FNW


Guru

Status: Offline
Posts: 18703
Date:
Permalink  
 

At least hers are real.

__________________

#it's5o'clocksomewhere
WYSIWYG


Guru

Status: Offline
Posts: 3029
Date:
Permalink  
 

The one that is not Katie Perry.
- FNW

_______________________________

That doesn't help, sorry. I've heard of her, so I know she's a singer of some credit. But I've never seen any pictures or interviews with "Katie Perry" computer inserted across the screen.

__________________
Lady Gaga Snerd


Guru

Status: Offline
Posts: 25897
Date:
Permalink  
 

WYSIWYG wrote:

Which one was the boy? They all looked like girls.

 Really?  Ok.  The one on the Cover.  Sheesh.



__________________

https://politicsandstuff.proboards.com/
FNW


Guru

Status: Offline
Posts: 18703
Date:
Permalink  
 

The boys is the one with the really big fake eyebrows wearing a t-shirt and backward baseball cap.

__________________

#it's5o'clocksomewhere
WYSIWYG


Guru

Status: Offline
Posts: 3029
Date:
Permalink  
 

Thanks. That narrows it down. I still say he looks like a girl though. Maybe he'd look more like a boy if he didn't have so much makeup on.

__________________
FNW


Guru

Status: Offline
Posts: 18703
Date:
Permalink  
 

I think that was the look he was trying to achieve.

__________________

#it's5o'clocksomewhere
Page 1 of 1  sorted by
 
Quick Reply

Please log in to post quick replies.
totallygeeked -> totallygeeked general -> CoverBoy - First Male on CoverGirl


Create your own FREE Forum
Report Abuse 		Powered by ActiveBoard