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Post Info TOPIC: Ikea's fun response to new fashion designer bag
Lawyerlady


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Ikea's fun response to new fashion designer bag
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Last week, Balenciaga put a $2,145 oversize blue tote bag on the market, and it didn’t take long before the Internet pointed out the resemblance to another major company’s bag: Ikea’s $0.99 Frakta tote.

Of course, Twitter had some hilarious reactions to the bag, which costs a mere $2,144.01 more than its look-alike version.

Balenciaga Arena Extra-Large Shopper Tote Bag - Totes - 504889384

 

And it didn’t take long before Ikea responded with an ad campaign of its own. In the hilarious new poster shows “how to identify an original Ikea Frakta bag,” as opposed to a knockoff. “Shake it. If it rustles, it’s the real deal,” the ad jokes. “It can carry hockey gear, bricks, and even water.”

And unlike you would with a Balenciaga bag, you can throw the $0.99 alternative in the dirt. “A true Frakta is simply rinsed off with a garden hose when dirty.”

In an official statement by the company, Ikea makes it clear this is all meant in good fun. “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”

RELATED: PSA: Ikea Now Has a Gift Registry

You know what they say: Imitation is the sincerest form of flattery.

This article was originally published on InStyle.com



-- Edited by Lawyerlady on Friday 28th of April 2017 08:03:49 AM

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TrudyML


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I had seen that and chuckled.

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Now that is funny! Great marketing response by Ikea

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flan327


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I've never been to an Ikea. I think they are building one in Fishers (north of Indy). Opening...next year, maybe?

flan

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Ohfour


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Now, you know I'm all about crazy expensive handbags, but that one is just ugly...

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TrudyML


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Home Depot used to sell a big orange one, I loved. It ripped. Found a North Face one to replace it.

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Tignanello


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I love blue bags. Especially certain shades. That one is highly unattractive however.

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lilyofcourse


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That's a great ad.

So funny.

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